Evaluating advertising strategies for sexual and reproductive health care after sexual violence: A systematic review.

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dc.contributor.affiliationUniversity Hospitals Birmingham, NHS Foundation Trust; Keele University; University of Birmingham
dc.contributor.authorAbubakar, Aliyu
dc.contributor.authorAyinde, Oluseyi
dc.contributor.authorRoss, Jonathan D C
dc.contributor.authorJackson, Louise
dc.contributor.authorCaswell, Rachel J
dc.contributor.departmentSexual Health
dc.contributor.departmentHIV
dc.contributor.roleMedical and Dental
dc.contributor.roleAdmin and Clerical
dc.contributor.trustauthorRoss, Jonathan D C
dc.contributor.trustauthorAbubakar, Aliyu
dc.contributor.trustauthorCaswell, Rachel J
dc.date.accessioned2026-01-23T14:57:09Z
dc.date.available2026-01-23T14:57:09Z
dc.date.issued2025-12-30
dc.description.abstractAddressing sexual and reproductive health (SRH) needs following sexual violence (SV) can prevent serious health repercussions and enhance a survivor's quality of life. However, many survivors are unaware of the support available at SRH services or that it applies to them. This systematic review evaluates the acceptability and effectiveness of advertising strategies used by SRH services to promote care following SV and identifies factors that influence their success. Following the Centre for Review and Dissemination guidelines, studies were identified through searches in EMBASE, MEDLINE, CINAHL, Web of Science, and PsycINFO, and supplemented by grey literature sources. A narrative synthesis was conducted. The methodological quality of included studies was assessed using the Mixed-Methods Appraisal Tool. Searches revealed 5,088 potentially relevant publications, with eight eligible studies included. Advertising strategies for SV support services included print and digital resources. Of the two studies that reported quantitative outcomes, one indicated that print posters placed in high-traffic areas increased service awareness. Wording that included informative and supportive content was identified as a key consideration when designing advertisements in most qualitative studies. The advertising medium, wording, and location impacted the acceptability and effectiveness of advertising strategies. Methodological quality varied across studies. Qualitative and randomized controlled trial studies demonstrated a low risk of bias. The limited sexual, gender, and ethnic diversity of study participants restricts generalizability and interpretation of our findings. SRH services should consider how best to promote care and support following SV in terms of media, wording, and imagery. Utilizing a social marketing approach, incorporating multiple concurrent advertising methods may best reach diverse audiences.
dc.identifier.citationAbubakar A, Ayinde O, Ross JDC, Jackson L, Caswell RJ. Evaluating Advertising Strategies for Sexual and Reproductive Health Care After Sexual Violence: A Systematic Review. Trauma Violence Abuse. 2025 Dec 30:15248380251401924. doi: 10.1177/15248380251401924. Epub ahead of print.
dc.identifier.doi10.1177/15248380251401924
dc.identifier.eissn1552-8324
dc.identifier.issn1524-8380
dc.identifier.pmid41470055
dc.identifier.urihttps://westmid.openrepository.com/handle/20.500.14200/9444
dc.language.isoen
dc.publisherSage Publications
dc.relation.urlhttps://journals.sagepub.com/home/tva
dc.source.beginpage15248380251401924
dc.source.countryUnited States
dc.source.journaltitleTrauma, Violence & Abuse
dc.subjectPatient acceptance of health care
dc.subjectadvertising
dc.subjectEvaluation studies
dc.subjectsexual health
dc.subjectViolence
dc.titleEvaluating advertising strategies for sexual and reproductive health care after sexual violence: A systematic review.
dc.typeArticle
dspace.entity.typePublication
oa.grant.openaccessna
rioxxterms.versionNA
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